Do you want to know the secret sauce of marketing? It’s video. Video is a power tool for any marketer, and it’s time that we stop thinking about video as just an advertising tool. This blog post will show you 10 reasons why marketers need to start using video now or they’re going to be left behind!
- Video marketing is a powerful form of content marketing
Video marketing is a powerful form of content marketing. Videos are being shared more frequently on social media networks, and video engagement rates are much higher than the engagement rates for other types of content.
Videos have the ability to convert viewers into leads because they create an urgency, which leads to immediate responses. It’s also worth mentioning that people who watched videos were more likely to buy something than those who didn’t watch the video.
With advances in the quality of cellphone cameras, creating content has gotten easier to do on your own. The best thing about editing videos yourself is that you can do it at your own pace (and usually for free). However, if you don’t want to make your own videos, or you want better quality than you can do yourself, you can outsource this task to freelancers or video agencies.
- Brands are investing more in video advertising, and it’s because video drives results for brands!
Brands are investing more in video advertising, and it’s because video drives results for brands! Research shows that people actually absorb information better from videos than from written content. Videos also result in a 36% increase in persuasive intent, which is why they’re becoming such an important part of marketing.
The US Census Bureau has found that there is no significant difference between the number of American adults who watch TV and those who watch online videos. This means that audiences were growing even before major streaming services like Netflix and Hulu began airing original content.
The rise of mobile devices like smartphones and tablets helps keep this trend going with screens getting smaller and less expensive at the same time as bandwidth gets faster and cheaper. Mobile devices are used 56% of the time for watching videos.
Video marketing is not just useful because it gets better results, but also because it can be very cost-effective! You don’t have to choose between quality and budget anymore when creating regular video content. It’s true that videos take more effort than other forms of content, but in exchange, you get a very valuable return on investment.
Video marketing is also highly flexible. It’s great for social media, building brand awareness, lead generation and more. Plus, video content can be repurposed in many different ways to use at different times. If you don’t have much time or money to invest right now but want to save certain videos for later, you can do that with a video hosting platform.
You’ll find a lot of different platforms to create and manage your videos on both the free and paid side. There are also many options available for hosting your videos if you’re not ready to invest in a full-service platform yet. With so much variety, it can be hard to choose the best option for your business.
- Short videos are best for social media campaigns. Keeping videos under 2 minutes is important if you want to get lots of views and shares with your videos.
You should focus on creating quality content and not on the number of views. Of course, you want people to watch your videos and like them (and share them!), but if you’re too focused on numbers, you might invest a lot of time and money into it without getting any results. The more you create video marketing content, the more views you’ll get.
Forget about what people say and focus on your own opinion and what you think is best for your company, audience, and video marketing strategy. Everyone has something to tell you but it’s up to you to decide whether or not they’re right. Use other people’s opinions as a source of inspiration and motivation, but always trust yourself.
Don’t worry about making mistakes, it’s only natural! Just keep shooting and editing videos until you get what you want. You can always go back and change whatever you want in your video (or even delete it if it’s not working). But make sure to create some additional content while shooting, because videos with different scenes are much more interesting to watch.
Creating a video is one thing, but promoting it is another. You can make the best video ever, but if nobody sees it, you might as well consider it a fail. Creating good content won’t help your business or company very much if none of your target audience knows about it and watches it. So be sure to promote your videos on social media, tell everyone about them and make them want to watch them.
Don’t limit yourself! All the content you create in the form of video is an excellent way to show off how creative you are. Videos can be made about almost anything (except for some niche markets) so don’t be afraid to try something new!
Make your videos available on different platforms, so it’s easier for the users to watch them. If a video is accessible on multiple devices and mobile phones, you can gain more views and a larger audience. It’s a good idea to upload your video to Vimeo or YouTube as well as Facebook or Instagram for example.
Before you do anything, remember that thinking about what kind of video you want to create is important. Most people make the mistake of simply filming their day-to-day tasks and activities. But if you can come up with a plan for your videos (even though it’s not very detailed) and stick to it, you’ll get much better results.
Don’t wait for your customers to come to you! Video marketing is all about building a one-to-one relationship with your target audience. You can get in touch directly via email, Facebook or any other social media platform where people who fit inside your target group spend their time.
Also, creating a video doesn’t mean that you’re done with it. You’ll need to stay in touch with your audience, share other people’s videos and keep creating new content. If you don’t, you might lose the interest of your target group very quickly.
- The best videos have an emotional connection to the viewer. Why? It’s because we make decisions based on emotions and justify them with logic. If you want to know more about emotional selling, read our previous blog post.
Before jumping into your video marketing campaign, and video creation itself, it’s important to research the type of videos that get shared the most.
To make sure you are targeting the right audience, ask people to suggest videos they would like to see. This is called polling your audience.
Once you’re done with video editing and you’ve created your video ads, you need to know if your video content was successful or not. One of the things people look for the most is the number of video views an ad received. A lot of people use this metric, also called “key performance indicator” – KPI. For a video marketing campaign, the most important metrics are views, subscribers, and shares.
While videos can go viral very quickly, it’s better to have a sustainable strategy that always generates the right content. One way to do this is by identifying your target audience and then creating a calendar with ideas for videos, keywords, hashtags you can use, etc. Explainer videos with a good call to actions can increase conversions and brand lift. Live video is also a great way to grow your brand online right now. Most of the social media platforms like Facebook, Instagram, TikTok, and more and encouraging people to use their live video features by giving them extra views and showing the live content to people outside their normal circle of influence.
- You can use video to tell stories about your brand or products, show behind-the-scenes footage, and share testimonials from customers and employees alike. Video is a popular way to connect with, entertain, and inform your target audience.
The stories behind your business or product are more than just words on paper. They’re the story of how you’ve worked hard to get where you are, why customers should choose you over your competition, and what you plan on doing in the future. Video is an immersive way to tell these stories with personality, humor, and authenticity–it’s not just a one-sided message or ad.
Stories also allow your customers to come to the same conclusion you did about why your product or service is so important. That’s why reviews and testimonials are so critical in video marketing. You can use them to make your videos even more relatable, by telling the story of how another customer used your product or service successfully.
- Video content should be entertaining while also being informative so viewers will want to watch it all the way through (bonus points if you get them excited about what they just watched)
Adding a little humor to your video content can go a long way. Humor can help people feel comfortable with otherwise uncomfortable topics. It can also help your message to be relatable to the audience especially if the humor is an exaggeration of common obstacles or issues people face. (having to deal with rush hour traffic or that one uncle at the family reunions that everyone wishes they could disown.)
- Include captions on video content so that people who are unable to hear or watch video content stay informed. In the age of streaming, captions are a must. They’re not just for people with hearing disabilities. In fact, they can be used to keep viewers engaged with your content and provide more information about what’s going on in it.
Captions in your videos are also critical on platforms that encourage scrolling. As people scroll through their feed, they may stop to read what your video’s captions say and if they like what they’re reading they’ll likely turn on the sound.
One survey states that over 75% of workers were accessing social media while at work, and that’s before the pandemic. Now, people are accessing social media more than ever. Including captions in your videos is a must for those who can’t listen to the sound because of where they’re at when they’re watching.
- Video content should be uploaded directly to your site, but not just anywhere on your site – video marketing gets results when you upload videos directly to the most relevant page of your website. Google provides a great guide to uploading videos, but it’s always a good idea to have a professional video developer take a look at your site and help you upload the videos along with their metadata.
This will ensure that your video is optimized for search engines so you don’t have to wait too long before getting attention.
If you’re running ads that lead to landing pages, it’s also advised to have specific sales videos on those landing pages to help increase conversions. One of the biggest opportunities with video marketing is the ability to turn cold traffic from an ad into a face-to-face interaction.
If you have a complicated offer, product, or service, create a series of videos that would be useful for your prospects and then deliver them to the new leads as a drip campaign over several days. This will give you the opportunity to put a warm face on a cold lead, creating a higher conversion rate. It will also make it easier for your leads to digest the information you’re giving them.
- If video is not within your budget right now, start small with video testimonials that feature your employees or video demonstrations on how to use your product. You can also take a look at video marketing tools that you could use to start small. It’s easy to create videos that will get your main points across right on your cellphone.
What’s also great about shooting simple videos on your phone is that you can edit them quickly and upload them directly to your social media pages.
If your business is large enough, consider hiring a professional video production company. Consider one that specializes in corporate and e-learning or marketing videos. If the right partner isn’t available in your area, you can always work with an agency or studio across the country. Ask around and check out reviews to find the best fit for you!
- Go ahead and get started with video marketing today, but make sure it fits within the goals you have for your business. Video marketing will help you increase your leads and sales. According to HubSpot, 73% of marketers found as much as an 20% increase in traffic from search engines due to video marketing. It’s also been shown to improve the click-through rate by up to 200%!
Video marketing is a powerful and cost-effective way to connect with your customers on a personal level, engage more people in conversations about what you do, and share interesting content with the world. To get started with video marketing today, make sure it fits within your goals for business!
What are some of the benefits that come from using video as part of an online marketing strategy? Let us know by leaving a comment below or contacting us via email so we can help you start achieving these results right away!
