Cinemagraphs: What They Are and How To Use Them

Cinemagraphs are dazzling. They capture and hold our attention with their alluring quality. Not quite a photo, not quite a video, they trick the mind into thinking it’s seeing something magical. But, what exactly is a cinemagraph? Cinemagraph created using Flixel Cinemagraph Pro by Philipp Frank   Maybe you just stumbled upon cinemagraphs; you want […]

Growth Strategy: How Dollar Shave Club Changed the Industry

For some people, shaving and grooming may be a strange, personal topic of discussion. It’s just something you need to do, not something some really want to talk about — but Dollar Shave Club (DSC) changed all that.   Back in 2012, the subscription razor service turned heads with its now legendary launch video that […]

The Best Free Keyword Research Tools for 2020

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Why Consistency Is Important

What would you think if you walked into a Starbucks and the barista got your triple tall, half-caf, iced, non-fat latte wrong? You’d probably say to yourself, “First-world problem,” not fret too much and go about your day. What if you went to a different location the next day, and your order was mishandled once again? […]

The Facebook Ad Checklist

Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right…). Now it’s time to finish up your Facebook ads and hit “go.” Not so fast, […]