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social media marketing
social media marketing
Grow Your Medspa with
social media marketing
Grow Your Medspa with
social media marketing
Serious Growth Social Media
Juggling a busy practice and trying to dominate social media at the same time? We’ve seen it time and time again. But here’s the truth, you don’t have to be a social media guru to see amazing results. 1513 Media is here to help you transform your online presence and attract a flood of new patients without the overwhelm.
Let’s face it, social media can be a double-edged sword. It’s a powerful tool for connecting with potential clients, showcasing your expertise, and ultimately growing your practice. But keeping up with the constant stream of posts, stories, and algorithm changes can feel like a full-time job in itself. (And trust me, you already have enough on your plate!)
That’s where 1513 Media steps in. We’re your social media wingmen (or wingwomen), taking the reins and crafting a strategy that gets you noticed by the right people. Here’s how we make social media magic happen for busy medspas and plastic surgeons:
The Most Advanced Social Media Combination Strategy
Social media Services That Work
How it all works together to grow your business
Content Creation
We'll help you create engaging content using the latest styles and trends, keeping you ahead of the competition. We tailor your videos for maximum engagement, making your social media presence stand out and driving traffic to your services.
ai Assistants
Supercharge your growth with our AI assistants, available 24/7 to engage with potential clients, answer questions, and drive conversions. Customized to reflect your brand’s voice, our AI tools provide consistent and personalized interactions when you’re off the clock.
Local Outreach
We'll expand your reach by connecting with local businesses that share your target audience. Our F.L.I.R.T. system—Follow, Like, Interact, Respond, and Target—ensures your social media presence grows, driving more local traffic to your services.
boosted content
We'll maximize your reach by boosting the best-performing content each week to connect with the right local audience. Our targeted approach ensures your brand gets in front of potential clients, enhancing your online presence and driving local engagement effectively.
Social Media FAQ
What Is Social Media Marketing?
Social media marketing might sound fancy, but it’s really just about using those platforms you know and love (think Instagram, Facebook) to spread the word about your amazing practice. Imagine a megaphone for attracting new patients, building a community around your expertise, and ultimately growing your business. (That’s the magic of social media marketing!)
Here’s how it works: By creating engaging content (think before-and-after pics, informative videos, fun polls!), you’ll grab people’s attention and get them excited about what you offer. The more people who see your awesome content, the more likely they are to remember your name, visit your website, and ultimately become your patients. (It’s like a social media butterfly effect… but way cooler!)
Do I Really Need Videos For Social?
Absolutely, Doc! Videos are a social media rockstar, and here’s why you totally need them in your medspa or plastic surgery practice’s social media mix:
1. Videos Stop the Scroll: People are bombarded with content online, but videos have a superpower: they grab attention fast! A captivating video can stop the scroll and make people stop and take notice of what you have to offer.
2. Information on Steroids: Videos can pack a lot of punch in a short amount of time. Imagine explaining a procedure with clear visuals and easy-to-understand language – that’s the magic of video. They can convey complex information in a way that’s both informative and engaging.
3. Building Trust (Before & Afters Anyone?): Videos are a fantastic way to showcase your expertise and build trust with potential patients. Think before-and-after transformations, patient testimonials, or even a quick video of you explaining a procedure. Seeing is believing, and videos let people see your amazing results and feel confident about choosing you.
4. Human Connection FTW! Let’s face it, social media can feel impersonal sometimes. Videos help you break the ice and connect with potential patients on a human level. They allow you to show your personality, passion, and expertise – all in a way that’s warm, inviting, and relatable.
5. Versatility is King (or Queen!) The beauty of videos is their versatility. You can create short, engaging snippets for Instagram stories, informative tutorials for YouTube, or even behind-the-scenes glimpses at your practice for Facebook. There’s a video format perfect for every platform and every message you want to convey.
(Okay, okay, we get it – videos are awesome!) But don’t worry, you don’t need a Hollywood budget to create killer social media videos. We at 1513 Media can help you brainstorm ideas, create high-quality content, and make video a powerful tool in your social media arsenal!
What If I'm Not Good On Camera?
Don’t let camera shyness hold you back from the amazing power of social media videos. We can help you write super simple scripts that will help you make videos 100x easier.
Also, there’s a game change on the scene. AI now makes it possible to “fix” your eyes so it looks like you’re looking at the camera, even if you’re just reading a script to the side. So no worries, you got this, and 1513 Media can help you.
Also, we’ve created something called The Skinfluencer than can help you with everything that usually holds people back. Content ideas, viral script writing, and so much more. Go check it out and let us know what you think!
How much Does Social Media Management Cost?
Social media marketing can cost anywhere from $750 to $8,995 a month. Our most popular plans are $1,895/mo and $3,995/mo.
It really comes down to how much content you want created every month and on how many platforms. You’re really paying for the time. Time to create the plan, create the content, schedule the content, and the time it takes to reach out to local businesses on your behalf.
There’s a lot that goes into a successful strategy, and if we’re doing it on multiple platforms, it simply takes more time to execute.
How does the AI work if a patient is asking for medical advice that really needs to be redirected to the office?
The AI is designed to only answer questions about the specific promotion it’s trained on, or general business information on the website. Any questions other than surface level inquiries are directed to contact the office. The key here is knowing what the bot IS and ISN’T trained on. We’ll often set up an example bot that’s trained on only a specific set of products or services. All questions about those services, are directed to contact the office for details beyond surface level information.
How Do You choose which local businesses to engage with for your clients
(It’s not just throwing darts at a map, we promise!)
Here at 1513 Media, we’re all about strategic partnerships that benefit everyone involved, especially you!
One of the key things we look for is overlapping audiences. Imagine a Venn diagram with two circles: one representing your ideal patients and the other representing the followers of a potential partner business. The sweet spot is where those circles overlap. (That’s where the magic happens!) We’ll make a list of 100 local businesses like hair salons, nail salons, fitness professionals, yoga studios, and more that make sense for your business.
Why Overlapping Audiences Matter:
Targeted Reach: By partnering with businesses that have a similar target audience, we can amplify your reach and get your message in front of the exact people who are most likely to become your patients. (It’s like social media matchmaking!)
Increased Credibility: Partnering with complementary businesses in your area (think high-end boutiques or fitness studios) shows that you’re all part of a trusted network. This can boost your credibility and make you even more appealing to potential patients.
Win-Win Situation: Partnerships are a two-way street. You reach a new audience, and your partner does too. It’s a win-win for everyone involved!
Don’t worry, we won’t just pair you up with anyone! We carefully vet potential partners to ensure they align with your brand values and overall strategy.